Our Story

Hey there! I’m Alex — a Michigan-born ER nurse who’s spent more nights under fluorescent lights than I can count. Between the chaos of the hospital and the moments that remind me how short life can be, I found myself drawn to the little things that make people smile.

It started with finding small, thoughtful gifts for friends and coworkers — a cute keychain here, a charm there — and realizing how something so simple could lift someone’s whole mood. That joy sparked an idea, and before I knew it, CharmRush was born.

CharmRush is all about capturing that feeling: the excitement of finding something adorable, unique, and perfectly you. Whether it’s a keychain that makes your bag pop, a tumbler that brightens your morning coffee, or a charm that reminds you of your best friend, my goal is to bring a little everyday magic to your world.

This shop is still growing, and I’m learning as I go. Every visit, share, and kind word means the world to me. If you want to keep up with new arrivals, giveaways, and behind-the-scenes moments, come hang out with us on Instagram and Tiktok (@charmrush13) or Pinterest (@shopcharmrush).

And if you ever have feedback, suggestions, or just want to say hi — we’d love to hear from you. This journey is new, exciting, and a little scary, but I’m so glad you’re here to be part of it.

💖 – Alex, Founder of CharmRush